Wilier

Bike DEals

Wilier Triestina is an Italian brand known for its high-performance road bikes, combining Italian craftsmanship with cutting-edge technology. With a history dating back to 1906, Wilier is celebrated for its dedication to quality, innovation, and iconic design. From road racing to gravel and endurance, Wilier offers a range of bikes that cater to serious cyclists and performance enthusiasts. This guide highlights Wilier’s standout models across various categories.

Best-Selling Wilier Models

Wilier’s most popular models include:

Wilier Zero SLR (Lightweight Road)
Wilier Cento10PRO (Aero Road)
Wilier Jena (Gravel)
Wilier Triestina Hybrid (Electric Road)
Wilier GTR Team (Endurance Road)

These models are revered for their Italian styling, lightweight frames, and performance-oriented design, attracting both amateur riders and professionals alike.

Wilier 0 SLR

A lightweight road bike built for climbers and competitive road cyclists who prioritise agility and responsiveness.

- Full carbon frame with integrated cable routing and top-tier stiffness-to-weight ratio. The Zero SLR is crafted for performance on steep climbs and fast descents.
The Zero SLR’s frame features fully integrated cable routing, creating a sleek, aerodynamic profile that reduces drag. This clean design maximises speed and efficiency, making it ideal for racers and climbers.

Wilier Cento10PRO

An aerodynamic road bike designed to deliver maximum speed, tailored for competitive cyclists and triathletes.

- Carbon frame with aero tube shaping, optimised for wind resistance and efficient power transfer. The Cento10PRO is a top choice for flat and rolling courses.
The Cento10PRO features Wilier’s Alabarda integrated handlebar, designed to optimise aerodynamics. This one-piece bar-stem system improves control while minimising drag, helping riders maintain speed over long distances.

Wilier Jena

A versatile gravel bike built to handle a mix of terrains, ideal for adventure riders and gravel enthusiasts.

Carbon frame with wide tyre clearance and comfortable geometry for stability on rough surfaces. The Jena is perfect for long-distance gravel and bikepacking.
The Jena’s wide tyre clearance allows for tyres up to 44mm, providing stability and control on gravel and dirt trails. Its flexible geometry makes it an adaptable choice for riders who want a single bike for multiple types of terrain.

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History of Wilier

Founded in 1906 in Bassano del Grappa, Italy, Wilier Triestina started as a small workshop and has grown into a prestigious cycling brand. Known for quality and innovation, Wilier made its mark with lightweight steel frames before pioneering carbon fibre technology in the 1990s. The brand’s red and copper colour scheme became iconic in the cycling world, representing Italian excellence.

Wilier continues to lead in the road racing market, producing bikes with advanced carbon construction, integrated cable routing, and aerodynamic design. With a heritage steeped in craftsmanship and a focus on high performance, Wilier appeals to cyclists who value speed, quality, and Italian style.

Looking for something a little more budget friendly, then try a second hand wilier